15820 Euclid Avenue
Chino, CA 91708-9162
(909) 517-2200
 
 
Management Team
Experienced Management Team: The Motivational management team brings a depth of experience and breadth of knowledge that is unequaled in the industry. A few of our key senior management members are:  

Hal Altman – Co-Founder and President
Hal Altman is co-founder and president of Motivational Fulfillment & Logistics Services (MFLS) in Chino, California. Mr. Altman co-founded MFLS thirty years ago and is one of the most experienced people in the fulfillment and logistics industry. He has been a guest speaker and panelist for the Electronic Retail Association, Response Magazine, U.S. Post Office, National Postal Day, Southern California Marketing Association, National Web Marketing Associations, and many other marketing associations around the country. Mr. Altman and MFLS consulted and did fulfillment for the 1984 and 1996 Olympic Games, Comic Relief, Farm Aid, Hurricane Relief, Live Aid and Welcome Home Vietnam Vets on HBO. Hal has served on various committees for both ERA and other legislative marketing groups.

Before co-founding MFLS Mr. Altman was Advertising Manager of Carte Blanche Credit Card Company, Sales Promotion Manager of Union Oil, Sales Manager for National Silver Co. and an executive of J&L Industries, the leader in in-store television driven sales.

Geoff Landon – Co-Founder and Executive Vice President
Geoff Landon is co-founder and executive vice president of Motivational Fulfillment & Logistics Services (MFLS). Geoff’s background in manufacturing, importing and retail has played a major part in Motivational’s success with its clientele. His ability to develop cost saving packaging, displays and shipping methods has helped clients from Disney to Hooked on Phonics over these many years. Geoff also facilitated our in house developed software programs that enable our clients’ programs to experience flexibility, security, dependability and accuracy. Because of his background in retail, he directed our expansion and growth in retail distribution and steered the development of our highly praised Warehouse Management Software (WMS).

Andrea Stuhley – Senior Vice President
Andrea started with Motivational in 1992. She has over 16 years of experience in the Direct Response and Fulfillment arena. She has been involved in the creation and execution of major DR fulfillment programs, ranging from television, radio, print, fund raisers, and non-profit campaigns. She has managed numerous continuity programs and retail distribution for a variety of clients. Her expertise lies in her ability to set up and run a program from inception to completion, utilizing the most cost effective means of packaging, discounted freight options and Save the Sale programs.

Tony Altman – Vice President, Operations and General Counsel
Tony came to Motivational with over 14 years of practicing law at his own law firm specializing in consumer protection from unsafe products, unfair business practices, unscrupulous and negligent corporate conduct. Tony has been involved in representing litigants in a variety of matters related to the DR industry.

Cheryl Nataren - Vice President, Retail Logistics
Cheryl is well versed in the art of supply chain management. Her work has also included sales, development, project implementation and management of the day to day Retail operations. She specializes in the operations side using 20 years of distribution experience to understand and manage multiple distribution verticals which allows her to adapt solutions to best fit each customer’s requirements. Her experience as a project and program manager was called on as the lead architect for Motivational's award winning WMS Edge system.


Overall, Motivational possesses a number of strengths and advantages that provide our clients the most professional services and highest rates of return on their investment in the industry. Our clear position in the marketplace, coupled with our proven expertise in key niches such as direct response and retail distribution, our strong industry-wide relationships and an incredibly high standard of ethics result in a dynamic, fun working environment that is completely focused on delighting our clients throughout every aspect of every campaign we undertake.